Age of ‘#Reactvertising’: How Brands reacted to #PoleKwaMwirigi

So, while Mexicans were celebrating Cinco de Mayo, Kenya was celebrating something entirely different.

For some, it was Sharon Mundia’s engagement while for some it was the roast of Bobby Mwirigi and we have Currie_Powder to thank (or blame).

For those who do not have the back story, it may all may not fit here, but Sharon is a hot, celebrated fashion blogger (she also works for Capital FM and has a segment called Our2Cents) and Bobby is …a blogger, car enthusiast, Lumia ambassador, BAKE Co-founder (I Think). Currie_Powder is a tweep and lion herder and a respected member of #KOT trolls club and #TeamMafisi (Also great conqueror of Kola Boof). Bobby, allegedly has a huge crush on Sharon and ‘everybody’ knows.

This is how it all started, with a tweet (and I believe a Facebook also) from Sharon about her engagement, which as we would all expect, probably, broke Bobby’s heart.

Soon after that, Currie_Powder picked it up and started the campaign #PoleKwaMwirigi

Given Sharon’s popularity, of course, a lot of people clicked on the link(s) and shared and retweeted. This may have caused the site to crash.

What followed was a flood of tweets, memes, videos etc, all making fun of the situation. They are all too many to add here so I will just add the brands that participated.
Some brands did a good job while others missed. This is the new age of advertising, some people call it “Real Time Marketing”, others call it “Reactvertising” (sounds a bit cheesy but I swear I did not coin it). So whether the following tweets live up to the above titles or not hinges on how relevant the brand made the situation to their brand or products. Otherwise, it is just an attempt to remain relevant…

The tweets are not in any order, here you go.

Capital won with this

Swahili Beach may have been the first to find the fiance on twitter and tag him

Ebru Africa (slow clap, subtle and nice)

Kenya Re (well that was unexpected…But well in guys, well in)

Exclusive VIP (guys…well…ok)

Merica Hotels (ok…just Ok, you pushed it a bit)

Chase Bank (Slow clap guys, slow clap…well played)

Philips East Africa (hehehe, not expected but nicely done)

Kenya Sevens (LOL, guys, easy with the tackles, be nice!)

Durex Kenya (smooth…very smooth)

More from Capital FM (hehe, they went HAM on this)

Pizza Inn (nice)

My Road Traffic (I think you tried a bit too hard)

DStv (good word play)

GP Karting (when you get trolled by GP Karting, you need that drink. But also drinking and driving guys?)

Yup, Capital was on a roll -The Jam 98.4

Lumia East Africa (Lumia Ain’t loyal! LOL)

Kenya Airways (subtle…but not subtle yet hilarious)

Of course, KCB Group had to. LOL

AAR Insurance (these guys just took it and ran with it)

And this one is not a brand but it just won, well in Governor

Oh, and for those interested on how Sharon reacted to the trend, he got ‘friend-zoned’.

So which other brands might I have missed?

Which brands do you think won the newsjacking battle? I am with Brand Mwirigi, his mentions and impressions on the hashtag on his handle and the hashtag must be crazy

Why my friends some times ignore me. Laura and Tony Stark

IronMan on Illustrator

My Attempt to draw an Ironman mask

I am an Ironman fan, a huge one (yeah i have gained weight…Ok, kind of always had it.) I even tried to draw the mask, see image above. Yeah. That is illistrator for those wondering. So anyway, A friend, Laura (might or might not be their real name, that’s not the point) Knows i love such movies, actually we first met at a movie theater, her and I,  for Avengers, now for a little anticlimax to the hopeless romantics, we met for a movie, we drink together occasionally, the end. oh and we go for movies, and drinks..more drinks really… but, Laura hit me up on the Snitch app, or as you may call it, Whatsapp. (ain’t it a snitch?)

This is how the conversation went:

Laura: when are we going to watch Ironman 3

Ironman poster

Ironman poster. Image credit:  

me: You know, the world would be a much better place if Ironman was an animated movie educating children on the benefits of taking iron-rich foods, the hero can be a spinach. But now.its all violence and destruction and the selling the idea that the world is a hopeless place with super villains and our security solely lies on the existence of philanthropic billionaire playboys like Tony Stark,

when we come back to the real world we find that all billionaires don’t care about saving the world, they are killing it!  and we have no super heroes to save us. So movies like this just make our lives more miserable for the super hero in real life is the villain and we have no hope. And we are still ignorant on the benefits of iron… But yeah.

Of course we will attend the premier, I would not miss it for anything. You get the snacks and tickets, I get to carry them. Deal?

Laura: *Logs off Whatsapp*

So yeah, That is how i end up alienating people. Damn you Tony Stark!!! For Ironman fans, you may have already seen it but you know a real fan will not get tired of seeing it again. Here is the official trailer. May 1st mark your calender.

Ironman 3

official Ironman 3 poster, I think

A young mind, an old heart and a sunrise

Disclaimer, this started off as an inspired piece in the dead of night…inspiration ran dry at some point…hope it makes sense. Enjoy

The young king stands at the threshold of the balcony almost afraid to step out onto it, his gaze lost into the horizon when the golden sun lazily glows to greet the day. The landscape is awash with the glow. All is still, all is calm, all but the mock of the birds, that as they soar tends to ask ‘ what took you so long you lazy king, we have been at work from dusk’. The young king breaks a slight smile from the stupid though of mocking birds. The smile does nothing the melt the frown, he wants to believe its from the glare from the sun but he is prudent enough to know that the frown is from the issues that weigh on his mind. The weight of his worries is beyond his age and his wisdom, he argues. He then is reminded of kings that had conquered the known world while still well below his age. He reminds himself, as if talking in third person, of the legend of Napoleon, his conquests, and how his only worry was that there was no more land left to conquer. The young king’s heart sinks, he can now feel the weight of his robe anchoring him where he stood. As if in submission, his shoulders drop. He exhales into the cold air and the mist that results reminds him only of his clouded mind. I should not be king. His father had left the kingdom to him at this tender age, he, in the time he was prince, never saw this coming so soon. He never learnt, he never cared to. He had only known how to solve things as they came to him, this of course was easy for him as he had resources at his disposal and people to clean after his messes and a king to cover up for it all. Now he was king. He let out another laboured breath, mist. Now his gaze had been worn down by his thoughts, it hurt him to gaze at the kingdom he felt he did not deserve. He stared at the floor of the balcony before him, such craftsmanship. The masons knew what they were doing. He did not.
His lungs were heavy in his chest and his body felt weak. There was some movement behind him but he did not bother to look.
“what weighs on your mind, my king.” Her voice was soft and her words smooth as the scarlet silk sheets that barely covered her naked body.
With shoulders still dropped he turns his head to gaze upon his favourite part of the kingdom, daughter of the northern kingdom and his queen. The sun kissed her thigh and it looked golden, and her hair reminded him of a Greek tale about a golden fleece, he would have sworn she sparkled in the morning sun. His breathing became easy and his shoulders were raised. He smiled and turned towards her.
“Good morning my queen, I only stand here to look down on my kingdom” he says
“Your were barely on the balcony, why do you hide from it, you are king.”
She is very insightful, he thought.
‘I love that I can be weak around you.”
She replied, “its hurts me so that you find it easy to be less the man you are around me.”
“My lady, I am king only by blood and the kingdom out there deserves more than an idiot to entrust their lives to”
“My Lord,” she was now standing in front of him, holding the scarlet sheet wrapped around her at the chest, he loved that she could distracting so much that he never noticed her moving up to him. She continued “..this kingdom has never had a more befitting King. It should be so lucky.”
“Darius would make a better king”
“My Lord, Darius is a fine soldier but a hot head, your best friend but no king. He lacks in diplomacy and his decisions are rush”
“but he gets things done and…”
“and he would kill a man to make a meal, where was Darius when you signed a truce with my father, the two kingdoms are better off economically for the decision you made”
“but he is brave.”
“brave is riding unarmed into the enemy’s territory and ending a 10 year war and marrying his daughter, who fell in love with you when you first walked into the kings court.”
“My lady, you only see me as the man I want to be”
“I see you as the man you are, the man who you are afraid you are, for you while you may make up for your mistakes to the world with your charm, you wouldn’t know how to live with yourself if you disappointed yourself.”
She continues, “you are my king, and king of all the land that you see, you say it yourself that you can be weak around me. I want you to change that, be the man that you are and when you feel weak, then you always have me to hold you, for when I said in strength and in weakness I meant it. For in abundance of laughter and a river or tears, for better for worse, I do, I do love you and always will.”
The young king had at that point the cloud lifted. He was ready to face the world.